ABOUT US
OUR TEAM
CK Associates is an esteemed technical sales organization, revered as a privately held California corporation. Our unwavering commitment to excellence is demonstrated through the vast depth and exceptional caliber of our employees. With a formidable team of Fourteen (14) tenacious outside salespeople and five (5) astute inside salespeople, CK Associates possesses an unparalleled operational expertise that sets us apart.
Since our inception in 1982, CK Associates has consistently achieved remarkable growth, and we are resolutely dedicated to perpetuating this trajectory. Our workforce comprises a dynamic assemblage of highly motivated individuals, boasting an array of talents including Field Sales Engineers, Field Sales Representatives and Distribution Sales Managers. We proudly serve a vast geographical expanse encompassing Arizona, New Mexico, and Southern California, which includes prominent regions such as Los Angeles, Orange County, San Diego, and Imperial Counties, as well as Baja California, including the revered Maquiladoras.
What truly distinguishes CK Associates is our unrivaled ability to meticulously track and manage vital aspects of customer relationships. From comprehensive customer profiles and key contacts to samples, registration programs, quotes, orders, and customer forecasts, our organization seamlessly navigates these functions with the aid of a sophisticated and cutting-edge database system. This seamless integration empowers CK Associates to nurture opportunities from the initial point of contact, through the design win phase, and ultimately culminating in capturing the coveted order.
Since our inception in 1982, CK Associates has consistently achieved remarkable growth, and we are resolutely dedicated to perpetuating this trajectory. Our workforce comprises a dynamic assemblage of highly motivated individuals, boasting an array of talents including Field Sales Engineers, Field Sales Representatives and Distribution Sales Managers. We proudly serve a vast geographical expanse encompassing Arizona, New Mexico, and Southern California, which includes prominent regions such as Los Angeles, Orange County, San Diego, and Imperial Counties, as well as Baja California, including the revered Maquiladoras.
What truly distinguishes CK Associates is our unrivaled ability to meticulously track and manage vital aspects of customer relationships. From comprehensive customer profiles and key contacts to samples, registration programs, quotes, orders, and customer forecasts, our organization seamlessly navigates these functions with the aid of a sophisticated and cutting-edge database system. This seamless integration empowers CK Associates to nurture opportunities from the initial point of contact, through the design win phase, and ultimately culminating in capturing the coveted order.
PHILOSOPHY
At CK Associates, we have set forth an ambitious mission: to become the most effective Sales Representative in the Electronics Industry. Our unwavering commitment to this objective is deeply rooted in a set of core principles that define who we are and how we operate.
Firstly, we prioritize the selling and marketing of premium quality products that adhere to the highest standards of quality and innovation. By offering superior options, we strive to enhance the overall experience and satisfaction of our customers.
Secondly, we take immense pride in the products and services we provide. Our unwavering enthusiasm and dedication serve as a testament to our commitment to excellence, inspiring confidence in our Manufacturers and fostering lasting relationships built on trust and reputation.
Additionally, we understand the importance of aligning our plans and priorities with the strategic objectives of our valued Manufacturers. This alignment ensures a cohesive and synergistic approach that drives mutual success and cultivates enduring partnerships.
Moreover, our focus extends beyond mere sales growth; we seek to build steady and sustainable progress for our Manufacturers. Through strategic planning, effective marketing strategies, and cultivating robust customer relationships, we aim to drive continuous growth and unlock the full potential of our territory.
We firmly believe in providing effective leadership that inspires and motivates our employees to consistently practice excellence in all aspects of their roles. By fostering a culture of continuous improvement, we empower our team to deliver exceptional results that consistently surpass expectations.
Maintaining strong relationships is of paramount importance to us, and we place great value on nurturing these connections with our Manufacturers, Distributors, and Customers. Our commitment to exceeding expectations is exemplified through consistently delivering outstanding service, personalized support, and innovative solutions that address the evolving needs of our valued customers.
Finally, reputation, integrity, and ethics form the very foundation of our path to success. Conducting our business affairs with the utmost professionalism, transparency, and adherence to ethical standards is ingrained in every interaction and decision we make. At CK Associates, we are fully dedicated to embodying these principles in every facet of our operations. By doing so, we aspire to become the most effective Sales Representative in the electronics industry, driving sustainable growth and creating long-term value.
WHY CK ASSOCIATES?
With more than 25 years of proven accomplishments for our Principals, CKAssociates will provide you with the marketing strategy and sales experiencet o reach your customers, build product awareness and increase the demand for your products.
Integrity and Reputation
Grown market shares substantially with every major line represented.
With a long and diversified experience in the electronics industry, we celebrated our 25th year this year.
An established foundation of account visibility in the Military and Commercial segments of our territory
Sophisticated CMS which drives all opportunities from the first call to purchase order
Established record of growth in the RF, Analog, and Power space with our customers and distributors.
Field Sales Team(AZ/SD/OC/LA) includes degreed Engineers and veteran Sales People.
Long-standing relationships with customers as well as our distribution partners.
Strategy
CK Associates exercises an aggressive, professional approach to selling by emphasizing our unique product mix strategy and three fundamental sales principles:
Knowledge of our Customers
Knowledge of our Products
Knowledge of the Competition
Outlook On Market
Conditions
CK Associates is a dynamic company thriving in today's market landscape, constantly seeking new prospects and broadening our horizons. With a strong foothold in various industries such as telecommunications, wireless communications, consumer electronics, medical, power supplies, and instrumentation, we have built enduring relationships with our existing customers. Additionally, our extensive experience in Emerging Market accounts has consistently yielded positive results. By successfully establishing partnerships with key players in these sectors, we have solidified our position as a prominent sales force. Our agile sales strategy enables us to adapt swiftly to changing market dynamics, ensuring our relevance and competitiveness. Fueled by an unwavering optimism, we stay ahead of the curve by diligently studying emerging technologies and their associated product requirements.
Our History
1982
CK Associates is Founded
Founded By Gary Caito and Bob Klein, San Diego, CA
1992
Migrated to Lotus Notes and integrated the CRM tools
2000
Expanded into the Orange County (OC) and Los Angeles (LA) territories
2002
Grew to 19 employees
2005
Relocated the
Irvine offices to New address
2006
Expanded into the Arizona / Nevada /
New Mexico territories
2007
Celebrated 25 years in business
2017
Celebrates our 35 year in business
2022
Celebrates our 40th year in business.
2022
Moved to new Office in San Diego
2023
37 years as Murata's manufacturer
representative
Proud Member
